Project objectives

Overview -Ongoing Project

Daysave is a financial app that helps users improve their credit score and gain control over their personal finances.

Increase conversion during onboarding

80% of users dropped off before creating an account,indicating that the onboarding experience didn’t clearly convey the app’s value.

Increase user engagement

Users didn’t return or explore beyond their first interaction.

Craft a good user experience

Design a clear and motivating experience that makes it easy for users to feel in control of their money.

Early insights

An early audit showed users struggled to see the app’s value.

Redundant information

Long onboarding

Most functionalities are locked behind paywalls

CTA's appear before explanation of action plan

Hidden key insights about credit score

Primary action is gated behind a paywall.

Ideating

To guide ideation, I mapped key UX signals:

• Where users dropped off

• Which screens lacked engagement

• What users needed on each screen

• Whether it was a first-time or returning interaction

• What success meant for both users and the business

Reframing Onboarding to Communicate Value

Most users came from banks to check their credit score. It was shown too early, so I gated access until after sign-up and simplified onboarding with phone authentication. I also added did the following:

Reducing onboarding screens

Highlighting app value

Highlighting key benefits